About Me
Hi there! I'm Maria Kelly. I'm a Philly-based Software Engineering Manager and Senior Full Stack Developer. I'm currently a Web Development Manager for HubSpot's Digital Experience Web Development team. Before that, I was the Manager of Web & Application Development Services and Lead Developer for a small, talented team of developers and designers at the University of Pennsylvania.
Over the course of my career, I've worn many hats. I've simultaneously juggled day-to-day programming responsibilities with managing team priorities and objectives, providing high-level strategic direction, and defining technology strategy and vision. I've developed and mentored a cross-functional team through 1:1 coaching, providing performance feedback, and identifying opportunities for professional growth. I have a deep passion for work done well and a knack for helping things run smoothly, so I also have work closely with our project managers and senior leadership on strategies to enhance the operational efficiency of teams.
Outside of my current role, I work with two former colleagues building web apps and sites for small businesses and academic institutions as 3 Spicy Veggies.
Current Tech
My current day-to-day tech stack primarily includes JavaScript, HTML & CSS, HubSpot/HubL, and Storybook.
A Few of My Favorite Tools
- Todoist <3
- Rambox
- Sublime (w/ Vi mode FTW)
Skill set & Experience
Top Tech Skills
- Front end: JavaScript/TypeScript, HTML, CSS, jQuery, React, Sass/SCSS, Bootstrap, Angular
- Back end: PHP, Python, Node.js, Twig, MySQL, MariaDB
- Frameworks & CMS: Drupal, Symfony, WordPress, Laravel, Django, Express.js, HubSpot
- DevOps: Git, AWS (EC2, EBS), Pantheon, Linux Administration, Nagios, Docker
- Miscellaneous: CLI/Bash scripting, Vim, Gulp, Webpack, Redux, D3.js, WCAG Accessibility Standards, SDLC, BrowserStack
Soft Skills
- Identifying common ground and interpersonal bridge-building
- Deep empathy for user needs
- Creative problem-solving
- Identifying actionable next steps
- Ability to quickly grasp new concepts and information
- Effectively communicating technical details to a wide audience
- Project management, scheduling, and organization
- Crafting excellent emails
- Attention to and retention of details
- Teaching and mentoring junior devs
Experience
Web Development Manager, HubSpot
January 2022 - Present
Lead a high-performing web development team to optimize the scalability, accessibility, and performance of a cutting-edge design system and modular web architecture, empowering the creation of webpages and applications for a global marketing website with over 2 million weekly visitors.
Key Accomplishments:
- Led a web accessibility compliance initiative, resolving over 5,000 issues to achieve WCAG 2.1 AA compliance across the site.
- Directed the migration of legacy module code across 10,000+ web pages, improving performance and streamlining maintainability.
- Maintained and scaled a web platform supporting over 2M weekly visitors, ensuring high performance, consistency, and quality.
- Implemented a streamlined contribution process for the design system and CMS web modules, empowering cross-functional teams to collaborate and scale marketing initiatives efficiently.
Manager of Web & Application Development Services and Lead Developer
University of Pennsylvania
June 2015 - January 2022
Provide leadership and strategic vision for in-house software engineering team delivering web and application development services in support of 250 full-time faculty and staff and 1,300 students.
- Oversee web services and day-to-day operations to support the school’s marketing, administrative, and research needs, including project management, website and application development, and enterprise software selection and implementation.
- Built a 5-member, cross-functional software development team from the ground up.
- Develop staff through 1:1 coaching, providing performance feedback, and identifying opportunities for professional growth.
- Establish strategic direction and perform operational planning to design, implement, and support new services. Regularly evaluate services for process improvement opportunities.
- Manage, meet, and regularly exceed expectations for project timelines and budgets by fostering a team culture of reliability and ability to get high quality work done quickly.
Key Accomplishments: Oversaw and provided hands-on engineering support for the full rebuild and redesign of the Penn GSE flagship website; Spearheaded the migration of all web properties from on-prem to cloud hosting; Established collaborative partnership with the Consortium for Policy Research in Education on a suite of academic research web tools; Serve as the school’s Web Accessibility Compliance Officer, leading WCAG AA compliance efforts across the school’s entire web portfolio of 50+ sites and applications.
Founding Partner & Chief Technology Officer
3 Spicy Veggies, LLC | www.3spicyveggies.com
August 2016 - Present
Chief Technology Officer, full stack developer, and project manager for a self-started web development and technology consulting business.
- Establish the company’s technology strategy and vision.
- Research, evaluate, and implement systems, processes, and infrastructure.
- Meet with clients to translate business needs into workable, technical solutions.
- Perform custom programming and application development to create appealing, functional, community-focused online experiences for local businesses and academic institutions.
Notable clients: The Democratic National Convention, Cold Spring Harbor Laboratory (cshl.edu), and the Little League World Series.
Senior Application Developer
University of Pennsylvania
May 2013 - June 2015
Senior full stack web developer responsible for designing, coding, testing, and implementing web-based and database-driven applications.
- Worked collaboratively with the web development team and directly with clients to determine functional requirements and propose and implement technical solutions.
- Designed, coded, tested, and deployed over 15 unique websites and data-driven web applications using Symfony, PHP, MySQL, HTML, JavaScript and CSS.
- Made technology, infrastructure, process, and database and system architecture recommendations across a portfolio of over 50 websites and applications.
Key Accomplishments: Designed and built school-wide admissions applicant review web application that was nominated for University Models of Excellence Award; Developed React and D3.js data visualization dashboard for school climate and demographic data for the School District of Philadelphia.
Application Developer
University of Pennsylvania
December 2010 - May 2013
Full stack web developer, responsible for custom application development for administrative staff and faculty research projects.
- Designed, developed, monitored, and maintained a variety of web applications used by staff, faculty, and students with Symfony, PHP, LAMP stack, and front end JavaScript/jQuery web application development.
- Determined functional requirements, installed and configured necessary modules, and wrote all front-end code for over 30 custom Drupal sites.
Programmer
The Math Forum @ Drexel
June 2008 - May 2011
Designed, programmed, and maintained code for The Math Images Project website using PHP, JavaScript, and MySQL.
Two truths and a lie: I was an editor for my college literary magazine, my wife is a nutritionist, and I'm originally from Alabama.
